Ingredient
Why propolis became K-beauty's favourite gentle antibacterial
Bee-derived, flavonoid-rich and surprisingly kind to compromised barriers — here's what the research actually shows.
5 min read
Est. Seoul · Sent Worldwide
The cutting-edge Korean formulas behind skin that looks lit from within — PDRN ampoules, activating toners and barrier emulsions you can’t buy on a UK high street. Sourced in Seoul, vetted for efficacy by biologists and dermatologists, shipped to your door.

Next-generation actives
PDRN, exosomes, peptides and barrier lipids — the ingredients Seoul labs are using years before the UK.
Engineered for glass skin
Layerable textures that build translucency, bounce and light-reflecting hydration, not surface shine.
Vetted, not hyped
Every formula reviewed by Korean biologists and dermatologists before it earns a place on the shelf.
The Shelf
The glass-skin protocol
Glass skin isn’t a filter or a ten-step marathon — it’s a hydrated, intact barrier reflecting light evenly. This is the sequence our dermatologists in Seoul build for every skin type we stock for.
Cleanse without stripping
A pH-balanced jojoba gel that clears the day and leaves the barrier intact.
Flood with hydration
Activating toner and emulsion layered damp-on-damp to plump every layer.
Repair with PDRN
The salmon-DNA ampoule Seoul clinics use to rebuild tone, texture and bounce.
Seal the glass
A lipid-rich finish that locks in water and sets the light-reflecting finish.




Our sourcing note
Four times a year our founder meets formulators in Seongsu, Hongdae and Jeju. Batches are reviewed with dermatologists and biologists, clinical dossiers are read line by line, and only the products that measurably work are brought into the UK.
Efficacy first
Every formula backed by clinicals or peer-reviewed actives.
Small batches
Bought direct from indie Seoul houses, often under 500 units.
Honest labels
No fillers, no marketing gloss — just what's in the bottle.
The Journal
Ingredient
Bee-derived, flavonoid-rich and surprisingly kind to compromised barriers — here's what the research actually shows.
5 min read
Ritual
The ten-step routine is a myth of translation. Here's the compressed version our dermatologists actually use.
7 min read
Interview
A conversation with the formulation team stripping fragrance and denatured alcohol out of a category built on both.
9 min read
Letters from Seoul